What coaching is not…

a) A way of facilitating a person’s learning, development or performance. The aim is to help people find their own solutions, develop their skills, and change their behaviours or attitudes.

b) A way of passing on knowledge, skills and experiences to others by someone who is usually older, more experienced and with specific expertise. "A career friend, knowledgeable about your field who advises and encourages." (Rolfe-Flet 1996)

c) Agenda and objectives usually agreed between the provider and the client organisation. Individual input into the agenda is restricted. Enables what can be large groups of people to address or learn about common issues and themes. Usually conducted away from the place of work.

d) This process is usually remedial. It often focuses on resolving deep-rooted emotional issues and aims to help the person become fully functional again. It focuses largely on the past and how it impacts on the person today.

e) This is an expert role. Someone is employed for their knowledge and expertise. They carry out an evaluation and submit recommendations.