What is our objective?

What exactly are we aiming to achieve?

What performance level will we be happy with?

How challenging is this?

Where are we now in relation to the goal?

What resources do we have to help us reach our goal?

Has anyone done anything similar to this before?

What have we tried so far?

What growth opportunities exist?

What ideas and options do we have to help us reach our goal?

What could we do?

What else could we do?

Can anyone think of any alternative ways of using the resources / approaching this?