Why is creativity important in the workplace?
Creativity is a mental tool that is valued across all fields and goes beyond the narrow understanding of being restricted to traditional subjects such as art and design. It’s about problem solving, coming up with new solutions and exploiting opportunities. These are skills that are useful in all areas of work. Moreover, it is not a natural talent - it is something we can all learn to use better.
Individuals and teams need to be helped and encouraged to develop their creativity skills. With some training comes a change in attitudes about the importance of creativity and an improvement in the skills to develop ideas, solve problems and embrace opportunities.